Worksheet
Exhibit Program Review Worksheet
Use this worksheet to step back and evaluate whether your current exhibit program is still supporting the business well.
Program snapshot
- What does the program do well today?
- Where does it create friction or waste?
- Which shows are still worth the investment?
- Which parts of the program are overdue for a refresh?
Performance review
- Are the booth size and format still a good fit?
- Is the messaging still relevant to the audience?
- Are sales and marketing aligned on what the program should do?
- Does the team have a clear process for follow-up and review?
Next-step prompts
- What should be kept as-is?
- What should be simplified?
- What needs a deeper strategy review?
Need help applying this resource to your own trade show program?
Reach out if you want practical guidance or want to talk through your next step.