Resources
Trade Show Planning Resources
Browse all planning resources below.
Pillar Guide
Industrial Trade Show Exhibit Strategy: A Complete Guide
Master industrial trade show strategy from planning through ROI measurement. Complete guide covering booth design, lead capture, pre-show outreach, budgeting, and post-show follow-up.
Checklist
Trade Show Booth Planning Checklist
A practical planning checklist for getting the booth, timeline, and team organized before the show.
Decision Guide
Rental vs. Purchase Decision Guide
A side-by-side guide for deciding whether renting or buying a trade show exhibit is the better fit.
Buyer Guide
Questions to Ask Prior to Choosing an Exhibit Partner
A buyer-focused question set for comparing exhibit partners before choosing who to work with.
Worksheet
Exhibit Program Review Worksheet
A worksheet for reviewing an exhibit program and spotting practical ways to improve it.
ROI Checklist
Trade Show ROI Checklist
A checklist for measuring trade show value beyond lead count and surface-level metrics.
Collaboration Tool
Collaboration Checklist for Exhibit Projects
A coordination tool that helps stakeholders, designers, project managers, and internal teams stay aligned.