Checklist
Trade Show Booth Planning Checklist
Use this checklist to turn a trade show idea into an actual plan that covers goals, ownership, budget, and execution details.
Planning foundation
- Define the event goal in plain language.
- Choose the audience you want to influence most.
- Set the budget early so the team is working inside real limits.
- Write down the booth size, show dates, and internal owner.
Execution checklist
- Confirm the exhibit strategy, format, and booth footprint.
- Review shipping, installation, labor, and storage needs.
- Check staffing, talking points, and lead capture setup.
- Assign follow-up ownership before the show ends.
Final review
- Make sure the messaging matches the audience and objective.
- Verify all approvals, artwork, and orders are complete.
- Build a post-show review step into the plan.
Need help applying this resource to your own trade show program?
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