ROI Checklist
Trade Show ROI Checklist
Use this checklist to connect show activity to business outcomes and build a clearer case for the program.
What to measure
- Qualified conversations started at the booth.
- Meetings or demos booked during the event.
- Follow-up activity completed after the show.
- Pipeline influence and sales opportunities created.
How to review value
- Compare the show result against the goal that was set.
- Separate good conversations from weak ones.
- Look for repeat patterns across multiple events.
- Check whether the booth, staffing, or messaging affected performance.
Questions to ask after the show
- Did the program reach the right audience?
- Did it create sales activity that matters?
- Was the investment supported by measurable output?
Need help applying this resource to your own trade show program?
Reach out if you want practical guidance or want to talk through your next step.